Walmart Matching ‘Black Friday’ Competitor Prices Beginning Nov. 2219 Nov, 2013 By: Erik Gruenwedel
Declaring the upcoming Black Friday retail sales holiday its “Super Bowl,” Walmart Nov. 19 said it will match major competitors’ post-Thanksgiving Day prices beginning Nov. 22.
Walmart will kick off the pre-Black Friday savings event in stores and online, lowering the prices on toys and electronics, to match select competing offers from Target, Toys R' Us and Best Buy, among others.
Customers who purchase an item on Walmart.com, and find a lower price in a local brick and mortar competitor, can email email@example.com and receive the difference on a gift card. The same policy is in place for customers at Walmart stores for items purchased Nov. 1 through Dec. 24, excluding Thanksgiving Day and Black Friday.
With six fewer days from Thanksgiving to Christmas, Walmart is upping the ante in an already competitive retail environment.
"Black Friday is our Super Bowl and we plan to win," said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S.
Meanwhile, on Thanksgiving Day, Black Friday and any other shopping day through the holidays, Walmart stores will match any competitors’ valid ads at the register. Walmart's official Black Friday events take place at 6 p.m. and 8 p.m. on Thanksgiving Day and 8 a.m. on Friday, Nov. 29. The retailer will offer 21 one-hour guarantee items, "Manager Specials" and related deals.
Starting early on Thanksgiving morning, customers can shop on Walmart.com for some of the Black Friday deals that will be available in stores. Customers can also take advantage of hundreds of online specials on Thanksgiving and Black Friday.