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Vudu Bows 'Disc-to-Digital' App for Mobile Devices

26 Mar, 2017 By: Erik Gruenwedel

Vudu has enhanced its app to allow users to use their DVD and Blu-ray Disc movies to access cloud-stored digital versions of the movies through a smart phone or mobile device for a fee. DVD and Blu-ray titles converted to standard-definition or HDX (Blu-ray) cost $2 each, and $5 to convert a DVD to HDX.

Vudu, which is owned by Walmart, is essentially extending the retail behemoth’s exclusive in-store disc-to-digital service launched to much fanfare with studios in 2012. Consumers can also convert their discs from a computer at Vudu.com.

“The average movie collector owns nearly 100 DVD and Blu-ray titles. We know these customers have invested a lot into building their physical movie collections,” Vudu GM Jeremy Verba said in a statement. “As more and more customers create digital libraries, we are constantly looking for ways to help them unlock additional value from the movies they already own.”

Consumers have access to more than 8,000 titles stored in the cloud. The technology is similar to UltraViolet, the industry-backed initiative that enables consumers to access digital files of their packaged media through an UltraViolet activation code. 

“Mobile Disc-to-Digital service is a key part of Vudu’s broader effort to make digital entertainment access simple and convenient,” Verba said.

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