Vudu Bows 99-Cent ‘Movie of the Day’26 Jul, 2011 By: Erik Gruenwedel
Download service fully integrates entire catalog on Walmart.com
Vudu, the transactional video-on-demand service owned by Walmart, July 26 said it has integrated its entire catalog on the retail behemoth’s website.
As a result, consumers now can purchase either the digital copy or DVD or Blu-ray Disc of new-release movies at www.walmart.com/vudu.
Consumers who select the digital title complete their transaction through Walmart.com’s checkout, and then can stream the movie directly from Walmart.com, Vudu.com, or from one of more than 300 Vudu-enabled devices, including select HDTVs, Blu-ray Disc players and the PlayStation 3.
To promote integration of Vudu’s movie catalog on Walmart.com, users can vote for their most popular new-release movie of the week on Walmart’s Facebook page. The title receiving the most votes is then made available for rent for 99-cents each Friday.
The titles to choose from include this week include: Diary of a Wimpy Kid 2: Rodrick Rules, Harry Potter and the Deathly Hallows — Part 1 and Gnomeo and Juliet. Customers vote by “liking” their pick at www.facebook.com/walmart. The new-release title with the most votes by 5 p.m. EDT July 27 will be available to rent for 99 cents Friday, July 29.
“This integration allows us to introduce more Walmart.com customers to digital entertainment and give them access to thousands of new release and popular movie titles immediately through Vudu’s streaming service,” said Edward Lichty, GM of Vudu. “By incorporating digital movie content into the Walmart.com entertainment shopping experience, we’re enabling customers to easily choose how they want to enjoy their entertainment content — whether that be through a physical DVD, digital streaming or both.”