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NPD to Get Walmart Data

3 Feb, 2012 By: Chris Tribbey

The NPD Group has reached an agreement with Walmart to receive and analyze point-of-sale data from the retailer, both from brick-and-mortar stores and Walmart.com.

The agreement covers entertainment, including Blu-ray Disc and DVD players; apparel; home; toys and more. It does not cover data for DVD and Blu-ray Disc sales.

“This agreement is truly a game-changer for NPD and for the industry,” said Karyn Schoenbart, NPD president and chief operating officer. “With Walmart data, we will be able to provide our clients with world class information and solidify our leadership position as the premier source of market insight in our industries.”

NPD Group now receives data from more than 900 retailers, representing 150,000 retail stores worldwide.

“Our agreement with NPD will provide Walmart with deeper insights into what consumers are buying and what they are looking to buy,” said Cindy Davis, EVP of Walmart global customer insights. “We are sharing our point-of-sale information so that we’re able to identify opportunities sooner and work with our manufacturer partners to develop more impactful customer-driven programs in the future.”

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