Wal-Mart Offers Exclusive ‘Merry Madagascar’ DVD3 Nov, 2009 By: John Latchem
Wal-Mart has gained exclusive rights to sell the DVD of DreamWorks Animation’s Merry Madagascar 30-minute Christmas special starting Nov. 18, the day after it airs on NBC.
In Merry Madagascar, based on the hit “Madagascar” film series, Santa’s sleigh crash lands on the island, leaving it to the established characters from the films to deliver the presents. Wal-Mart will sell the DVD for $5, as well as an $8 deluxe version that includes a pack-in Party With the Penguins of Madagascar DVD.
In addition, the retail chain now offers a slew of Merry Madagascar licensed products, listed at $9 or less, including plush toys, party ware, puzzles, a penguins fishing game, sleep sets, a throw blanket, snacks and branded apparel, such as pajamas, slippers and socks.
Wal-Mart also has collaborated with DreamWorks Animation to create a family friendly holiday game at www.Walmart.com/MerryMadagascar. The site includes sneak peeks of the new story, plus holiday and movie-night recipes from co-sponsors Kraft and Kellogg’s.