By : Erik Gruenwedel | Posted: 23 Mar 2010
Movies and television programming available in the home in 3D took another step toward mainstream after a Wal-Mart spokesperson confirmed March 23 that the retail behemoth would begin selling 3D compatible televisions some time this year.
Spokesperson Melissa O’Brien said published comments in an interview with Gary Severson, head of Wal-Mart’s entertainment division, underscored the retailer’s desire to enter the 3D market with economically attractive products.
“Though plans will likely include only select stores, Wal-Mart has not officially announced when we will sell 3D TVs, where, and what brand or brands we will carry,” O’Brien said.
The entertainment division, which includes electronics, movies and toys, reportedly generated about 14% of Wal-Mart’s $400 billion in 2009 sales.
Bentonville, Ark.-based Wal-Mart last year aggressively sought to establish itself as a consumer electronics retail alternative to Best Buy following the shuttering of Circuit City.
Notable among the retailer’s first-year CE marketing initiatives was the extended Black Friday rollout of a $78 non-Web connected Blu-ray Disc player from Magnavox.
In 2003, Wal-Mart helped ignite the DVD craze when it offered a $39 DVD player on Black Friday.