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Vudu Expands Access to VOD Movies

12 Apr, 2011 By: Erik Gruenwedel

Seeking to ease access to its library of more than 17,000 movies, Vudu April 12 said it is enabling consumers to access video-on-demand titles through its website (www.vudu.com).

Users now can search for movie titles and genres using an Internet browser.

Santa Clara, Calif.-based Vudu, which is owned by Walmart, originally offered movies only via a proprietary set-top box, followed by a software app embedded in more than 300 consumer electronics devices, including connected televisions, Blu-ray Disc players and the Sony PlayStation 3.

With myriad transactional VOD platforms on cable, satellite and the Internet, Vudu’s updated site features detailed title descriptions, and cast and crew information, in addition to user ratings and ratings from RottenTomatoes.com.

New-release movies can be rented starting at $3.99 for standard definition ($5.99 for 1080p) and purchased starting at $14.99 in high definition ($19.99 1080p).

“This launch is part of our overall commitment to provide the Vudu service through as many points of access as possible, offering our customers the latest movies at the highest available streaming quality wherever they choose to watch,” GM Edward Lichty said in a statement.

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