Vimeo Adds New GM22 Oct, 2013 By: Chris Tribbey
Online video service Vimeo — which launched a new VOD service earlier this year — has hired former News Corp. executive Greg Clayman as its new GM of audience networks.
In his new role, Clayman will be charged with growing the company’s VOD business and expanding brand partnerships. He’ll report to CEO Kerry Trainor.
“Vimeo now reaches a global audience of over 110 million monthly video viewers, and Greg’s tremendous experience across online and mobile video distribution, subscription products and advertiser partnerships will be instrumental as we grow our business and deliver a unique experience for our audience,” Trainor said.
Clayman most recently served as EVP of digital strategy and business development for News Corp., joining that company in 2010. He launched and published The Daily, the first daily news product created specifically for the iPad. Prior to News Corp., Clayman was EVP of digital strategy and business development for MTV Networks.
“Vimeo has always been known for its quality user experience and unique content from creators around the world,” Clayman said. “Vimeo is growing by leaps and bounds as a content platform with this year’s launch of Vimeo on Demand and a string of successful brand partnerships. I’m thrilled to be joining the team.”