Universal: ‘Bridesmaids’ Top VOD Title in History13 Feb, 2012 By: Erik Gruenwedel
Universal Pictures’ Oscar-nominated adult comedy Bridesmaids is the top-selling transactional video-on-demand title in history, with more than 4.8 million rental orders since its Sept. 20, 2011, release, according to the studio.
Bridesmaids, starring Melissa McCarthy (nominated for Best Actress in a Supporting Role) and Kristin Wiig (nominated with Annie Mumolo for Best Original Screenplay), will be available electronically through Feb. 29.
The ‘R’-rated female comedy has grossed more than $24 million on VOD. When factoring in other digital platforms, including iVOD, pay-per-view, hotel viewings and electronic sellthrough, the title has totaled more than 7 million orders with grosses of $40 million domestically.
Bridesmaids, which grossed more $288 million at the worldwide box office, has generated more than $100 million in Blu-ray Disc and DVD sales in the United States, according to the studio.
Other all-time top VOD titles include The Hangover; The Blind Side (both Warner Home Video); Couples Retreat (Universal); and Gran Torino (Warner), according to Rentrak OnDemand Essentials.