Starz Picks Avail-TVN for VOD Distribution20 Jul, 2009 By: Chris Tribbey
Starz Entertainment has picked digital media company Avail-TVN to handle video-on-demand distribution for Starz, Encore and MoviePlex on demand.
Depending on the cable provider, the long-term agreement covers as many as 350 standard-definition titles and as many as 56 high-def titles. Starz said July 20 that the agreement makes it one of the largest VOD companies in America.
“As Starz Entertainment continues to expand its content, we constantly look for new ways to deliver movies and our original programming to our viewers across the United States,” said Edward Huguez, EVP of affiliate sales and marketing of Starz Entertainment. “By expanding our relationship with long-time partner and industry leader Avail-TVN, we can broaden our distribution and dramatically grow our amount of VOD content while continuing to provide our customers with the best programming around.”
Matt Cohen, SVP of strategy and business at Avail-TVN, said the agreement allows Starz to explore new distribution platforms and access Web-based tracking of viewership.
“This deal is a clear indicator that consumer demand for VOD continues to grow and is stronger than ever before,” he said.