Screen Media Launches New Horror Channel22 Jan, 2013 By: Chris Tribbey
Screen Media Ventures, which runs the ad-supported free digital movie service Popcornflix, has launched a second channel, FrightPix, with more than 100 feature-length horror films available at launch.
Screen Media aims to add approximately 30 new films to the service each month. The service is now available on Roku devices.
“We’re very excited to launch our second digital movie platform,” said Gary Delfiner, president of Screen Media Digital, a division of Screen Media Ventures LLC, which is the parent company of Popcornflix and FrightPix. “The horror genre is a great niche with many devoted fans, and we expect the channel to be extremely popular.”
Screen Media is tying the new service in with the launch of a new horror label, Screen Media Darkside, which debuted at the Toronto Film Festival in September. New acquisitions under the label include the home-invasion slasher film Home Sweet Home and the high school thriller The Expelled.
“We are excited to launch a branded line of horror titles in this still quite profitable genre,” said Suzanne Blech, president of Screen Media Films. “The brand will focus on connecting with fans by releasing unique and quality genre films.”