By : Erik Gruenwedel | Posted: 28 Jan 2010
Roku, the media player manufacturer synonymous with Netflix’s inaugural movie streaming efforts, has reportedly sold 500,000 media players (retailing from $79 to $129) since 2008, with plans for a public stock offering in 2011.
Founder and CEO Anthony Wood told Bloomberg News the Saratoga, Calif.-based manufacturer plans to generate $75 million in revenue this year largely by doubling device sales to 1 million units.
Roku last year launched a content store featuring 15 channels, including out-of-market Major League Baseball games, Pandora music downloads, Amazon video-on-demand (VOD) and adult programming, in addition to Netflix streams.
It plans to sign up 100 content providers in 2010, generating incremental revenue as a content aggregator via VOD, ad-supported programming and monthly subscriptions.
“The trend in our industry is that hardware prices continue to drop and content becomes key,” Wood told Home Media Magazine in a recent interview. “Content per dollar spent is becoming very important to us.”