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Roku Offering Channel Contest

12 Jul, 2010 By: Erik Gruenwedel

Roku, manufacturer of an Internet-enabled media player that helped launch Netflix streaming, through Sept. 7 is offering $35,000 to developers of new platforms for its channel store.

Saratoga, Calif.-based Roku is seeking submissions in six categories, including video (similar to YouTube, DailyMotion, LiveLeak), music/audio (Internet radio, music playback, ShoutCast), photo (Flickr, PhotoBucket, Shutterfly), social media (Twitter, Facebook, Foursquare), screensaver (clock, slideshow, RSS feed) and founder’s choice (anything goes).

Roku’s channel store currently offers 10 selections for movies, including Amazon VOD; five for sports, such as MLB.TV; 13 news sources, including Roku Newscaster with CNN; eight music options, including Pandora; and seven social media applications, among others.

Winners in each category receive $5,000, with the overall winner earning another $5,000.

The prize money contrasts with the $1 million Netflix awarded a consortium of computer scientists last year for improving the online DVD rental pioneer’s movie recommendation software.

Finalists and winners will be announced Oct. 9 and 15, respectively.

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