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Roku Gets More Adult Content

18 Oct, 2011 By: Erik Gruenwedel

Set-top manufacturer synonymous with Netflix streaming gets major adult content aggregator on its private channel index

In a move that not surprisingly didn’t result in a press release to BusinessWire, Roku has had adult content from aggregator FyreTV added to its private channel line-up.

Roku, which helped create the current subscription video-on-demand market when it launched a Netflix-branded streaming media player in 2008, does not promote, review or approve content added to its private channel, according to Tom Markworth, director of product management for Roku. FyreTV, which bowed its own set-top box and SVOD program in 2008, offers a library of more than 15,000 adult titles — all of which require a subscription and the access code “fyretv” inputted from a user’s Roku online account.

“We have officially raised the bar on adult offerings for Roku and IPTV services,” Josh Steven, direct or marketing with FyreTV, told Xbiz World.

Roku’s private channel is both a beta test platform for third-party content holders as well as a safe haven for content (typically adult) not suited for the set-top manufactuer’s well-known Channel Store — the latter offering more than 300 mainstream channels, including Netflix, Amazon Prime, MLB.tv, Pandora, HBO Go, Hulu Plus, Disney, Epix and Facebook, among others. Private channels require codes in order to be viewed, and Roku does not publicize those channel codes, according to a Roku spokesperson.

Noteworthy, in July Roku users installed more unique private channel content than unique public channel content, according to Markworth.

“Nearly 25% of all active Roku users have installed a private channel on their Roku players at some point,” Markworth wrote in a blog post, adding that sometimes the video/sound quality available on private channel content is inferior to the public channel.


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