By : Chris Tribbey | Posted: 14 Jan 2010
By 2013 video-on-demand movies will generate $2.4 billion in revenue in the United States, according to a new report from Futuresource Consulting. That’s despite free VOD content accounting for 95% of what’s being watched today.
“The rise of on-demand video content that can be accessed through a laptop, PC or mobile phone shows no signs of stopping,” said Carl Hibbert, business consultant with Futuresource. “But the pay-TV industry is fighting back and looking to VOD to supplement its linear TV offering.”
The growth of digital cable, the expansion of Internet Protocol TV (IPTV), better electronic programming guides and more day-and-date VOD offerings with DVD and Blu-ray Disc will help grow the paid-for VOD market, the report reads.
“Paid-for VOD is a small part of the market, but it is expanding, and that’s despite the glut of readily available free and ‘catch up’ VOD,” Hibbert said. “But a number of studios are holding back, believing this may cannibalize their packaged media revenues.”