Rentrak Signs First European TV Operator28 Jul, 2011 By: Erik Gruenwedel
Disc rental rev-share company inks Spanish TV operator to its media measurement platform
Rentrak Corp. July 28 said it signed a video-on-demand data tracking agreement with Digital+, a Spanish digital television operator.
This agreement marks Portland, Ore.-based Rentrak’s first foreign expansion of its Advanced Media and Information, or AMI, services that track and analyze VOD content performance and usage. The contract also will complement its international box office measurement business.
“Rentrak is using its expertise and insights from our domestic VOD business and expanding the reporting to include measurement of on-demand content across all devices in Spain,” said Cathy Hetzel, corporate president and president of the AMI division at Rentrak.