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Rentrak Launches VOD Movie Tracking for Studios

2 Jul, 2012 By: Erik Gruenwedel

Rentrak July 2 said it has begun tracking video-on-demand data for studios to track transactional rentals and sellthrough of theatrical movies online.

Dubbed Studio Share, the service is part of Rentrak’s OnDemand Essentials platform. The Portland, Ore.-based media measurement company said the service allows studios to see not only their own results but the results of their competitors and establishes, for the first time, a transparent VOD information marketplace for theatrical releases.

Rentrak still generates the bulk of its sales brokering revenue-sharing deals between studios and independent video stores for DVD and Blu-ray Disc releases.

Rentrak said the data would offer a “transparent industry view” of iVOD (Internet VOD) rentals and electronic sellthrough purchases via the Web and for content rented or purchased electronically through multiple devices such as iPad, PC, PlayStation, Roku and Xbox, among others.

Transaction information will be aggregated on a weekly basis for movie and television content for studios and networks that make their content available to companies, including Amazon, iTunes, PlayStation, Vudu, YouTube, Xbox and others.

The OnDemand Essentials platform processes daily on-demand data representing more than 100 million TVs from 38 cable, telco and satellite providers and 100% of the top 25 TV operators offering video-on-demand. More than 170 network and studio clients use Rentrak's extensive on-demand information.

“This advancement will open the doors of transparency to help the studios better understand trends within the transactional VOD business,” said Cathy Hetzel, president of Advanced Media and Information at Rentrak.

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