Maya VOD Bows on Time Warner Cable31 Jan, 2011 By: Erik Gruenwedel
Maya Entertainment Feb. 2 will bow a Spanish/English language video-on-demand movie channel with Time Warner Cable.
Dubbed “Maya at the Movies,” the channel offers both Movies on Demand and Español On Demand, featuring six feature films at the beginning and growing to 14 mostly English-language movies in the coming months.
Time Warner Cable is the second-largest domestic cable operator, with more than 14 million video subscribers. Entertainment targets the 18-to-34-year-old Latino market, which is considered to be growing five-times faster than the general market adult community.
TWC could use the diversity. It reported a loss of 141,000 video subs during its most recent financial period.
Los Angeles-based Maya bowed a similar transactional VOD platform with Comcast in December and now offers on-demand content in more than 50 million households through separate deals with TVN and In Demand.
Led by entertainment vetarans Moctesuma Esparza (producer, Selena, Gettysburg) and Jeff Valdez (who launched Sí TV and is chairman of QuePasa.com), Maya Entertainment has established a library of more than 100 titles, which are carried on disc in retail and rental, and electronically on VOD.
“We are proud to be a company both owned and managed by American Latinos,” Valdez said in a statement. “Mocte and I don’t believe in using Latinos as poster children for business; we want to expand and empower our audience and community with content and distribution channels that speak directly to them.”
Recent theatrical and home video releases include 2010 Sundance selection The Dry Land, starring America Ferrera, Jason Ritter and Wilmer Valderrama; and the action-drama Across the Line, starring Aidan Quinn, Mario Van Peebles and Andy Garcia.