Magnolia Streams Doc on Facebook Prior to Disc Release12 Apr, 2012 By: Chris Tribbey
On April 20 when Marley debuts in theaters day-and-date with video-on-demand, Magnolia Pictures will try something new: Facebook streaming.
The documentary about reggae legend Bob Marley from Oscar-winning director Kevin Macdonald (The Last King of Scotland) will stream on Facebook for $6.99 for a 48-hour rental, with a portion of the proceeds going to the Save the Children charity.
It’s just the latest show of support from a studio for Facebook as a platform to sell new content, sometimes day-and-date with disc, or in the case of Marley, several months before a disc release (Aug. 7, Blu-ray Disc $29.98). It's believed to be the first time a new-release film has streamed on the social network ahead of a planned disc release.
On Jan. 7 Lionsgate debuted the action-thriller Abduction on Facebook day-and-date with disc, and also in January Starz Entertainment used Facebook to stream the first episode of ”Spartacus: Vengeance.” Starting with The Dark Knight in March 2011, Warner Home Video was the first to stream films on Facebook, and other studios have followed suit.
Magnolia, owned by Dallas Mavericks owner Mark Cuban, often releases films on disc and VOD prior to theatrical.