LoveFilm Gets ‘Vikings’28 May, 2013 By: Chris Tribbey
Amazon-owned subscription video-on-demand service LoveFilm Instant has landed streaming rights to the History Channel series “Vikings.”
United Kingdom LoveFilm subscribers have access to all nine episodes of the Norse action-drama.
“Today is an exciting landmark in our history and we are thrilled about the arrival of ‘Vikings’ on LoveFilm Instant,” said Simon Morris, chief marketing officer at LoveFilm. “The airing of ‘Vikings’ on our service before any other traditional broadcasting platforms reinforces our position as a broadcasting medium of choice for content creators.”
The series stars Travis Fimmel (“The Beast,” The Experiment), Gabriel Byrne (The Usual Suspects, Miller's Crossing) and Katheryn Winnick (Love and Other Drugs, “Bones”), and is created and written by Michael Hirst (Elizabeth, “The Tudors”).
“One of the things about being able to watch a show in this way is that you are inside that world consistently and emotionally and it probably has a larger impact on you,” Hirst said. “That's why people binge on shows and can spend a whole weekend watching them. It’s like being transported into a different world, a different environment. And I want people to be transported. That’s why I write historically based material.”