Gravitas Ventures to Distribute Cirque du Soleil6 Aug, 2013 By: Chris Tribbey
VOD distributor Gravitas Ventures has secured North American distribution rights for several Cirque du Soleil programs, with plans to distribute the titles to transactional, subscription and ad-sponsored VOD outlets.
The titles — all available on VOD in North America for the first time — include Kooza, A Thrilling Ride Through Kooza, Delirium, Hatching, Flow: A Tribute to the Artists of O and The Mystery of Mystère.
“Having been enamored since my first Cirque du Soleil performance nearly 20 years ago, I am thrilled that Gravitas will bring such awe-inspiring art into the VOD marketplace,” said Melanie Miller, VP of acquisitions and marketing for Gravitas. “This partnership with Cirque du Soleil is integral to the relationship with our VOD consumers as we strive to consistently offer them premium content not available elsewhere.”
Tracey Errico, director of programming and distribution for Cirque du Soleil, added: “We are excited about our new relationship with Gravitas as it will enable us to extend the live show experience and bring additional content to viewers who will now have the opportunity to watch Cirque du Soleil programs for the first time on demand, at their convenience, and on the platform and device of their choice.”