Disney Channel Goes VOD in France1 Sep, 2015 By: Erik Gruenwedel
The Walt Disney Co. may be coy about going consumer-direct in the United States, especially regarding ESPN and Disney Channel.
That isn’t stopping the media giant from launching a Disney Channel video-on-demand service with French telecom Orange S.A. (formerly France Télécom S.A.).
Called “Disney Pop Pick Play,” the channel — which bowed Aug. 20 — is part of Orange’s “Bouquet Famille Max” platform, which costs 15 euros ($17) a month without a contract to authenticated subscribers.
The channel offers users access to notable Disney Channel series, including “Hannah Montana,” “Violetta,” “Austin & Ally” and “Phineas and Ferb,” among others, in addition to Disney’s Teen Beach Movie, concerts, documentaries and related video games.
Orange made news a year ago when it said it would not offer subscribers direct access to Netflix when the SVOD service launched operations in the country, along with Germany, Austria, Switzerland, Belgium and Luxembourg.
The pay-TV operator apparently used the tact to negotiate a better deal with Netflix, which bowed direct-access to Orange subs last November.