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Dish Bows $1 VOD Movies

2 Jul, 2010 By: Erik Gruenwedel

Satellite television operator Dish Network through July 7 is offering subscribers access to select major Hollywood movies on video on demand (VOD) for 99 cents each.

Titles include Alice in Wonderland, She’s Out of My League, Green Zone and Hot Tub Time Machine in standard definition or 1080p high definition, depending on the user’s TV resolution.

Titles are available (www.dishcinema.com) for viewing for 24 hours after ordering.

Digital movie revenue, including downloads and online rentals, reached $617 million in the first quarter this year, up 27% from the same period last year, according to DEG: The Digital Entertainment Group.

The promotion, underscored by the studios, is aimed at increasing subscriber awareness of transactional VOD as an alternative to the video store.

VOD titles typically rent from $3.99 each, with studios realizing margins approaching 65% — twice that of packaged media rentals.

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