Comcast Bows Android Streaming App1 Mar, 2011 By: Erik Gruenwedel
Comcast Corp. March 1 launched an app that allows its Xfinity TV subscribers to stream repurposed content on Google-based Android platforms.
The app is a follow-up to similar technology launched last November for the Apple iPad, which has been downloaded more than 1.3 million times.
Content from premium cable networks — including HBO, Showtime, Starz, Encore, Cinemax and MoviePlex — can be accessed for free by Xfinity TV subscribers of those networks, in addition to programming from TBS, TNT, Cartoon Network and BBC America.
The app also allows users to program DVRs and sort content based on different filters such as HD, new, networks or type, the latter including movies, kids or sports. Users can search by keyword or title in TV listings or on demand.
In the future, users also will be able to watch on demand TV shows, movies and other video content directly on an Android-powered device.
The app represents another move by Comcast to thwart increasing market share gains by Netflix largely due to its streaming service of TV programming.
“This important launch is another key milestone in Comcast’s ongoing effort to provide Xfinity TV service on as many devices as possible, including smartphones, tablets, laptops and PCs,” said Matt Strauss, SVP and GM of Comcast Interactive Media.