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Cinedigm Inks Distribution Deal With Vimeo

28 Oct, 2014 By: Erik Gruenwedel

Cinedigm Oct. 28 announced it signed a distribution agreement with Vimeo to include content on the latter’s transactional VOD and electronic sellthrough platform launched in 2013.

Under the deal, Vimeo on Demand will offer select content available through Cinedigm, including Shout! Factory's animated children’s titles My Little Pony Equestria Girls and My Little Pony Equestria Girls: Rainbow Rocks, which rent for $3.99 or can be purchased for $9.99 each — the latter including special features.

"We are particularly excited about utilizing our embeddable player with transaction support and powerful off-site distribution network to connect the passionate 'Brony' community directly with Rainbow Rocks," Sam Toles, VP of content acquisitions and business development for Vimeo, said in a statement.

Vimeo, which originated as an open platform for third-party videos, differentiates its on-demand service by allowing content holders to determine pricing and distribution guidelines. Genres include action & adventure, documentaries, drama, animation, kids & family, arthouse, thrillers, sci-fi and fantasy, among others.

Earlier this year it inked deals with BFS Entertainment & Multimedia Ltd., Drafthouse Films, Gravitas Ventures, Inception Media Group, MarVista Digital Entertainment and X-Treme Video.

With more than 52,000 movies and TV show episodes, Cinedigm is branching out beyond its direct relationships with more than 60,000 physical retail storefronts and digital platforms, including Walmart, Target, iTunes, Netflix and Amazon.

The Los Angeles independent distributor has begun co-branding ovder-the-top video platforms, including the Dove Movie Channel — a digital streaming subscription service targeted to families and kids featuring content approved by The Dove Foundation.

"We are excited to expand our content availability by offering the millions of Vimeo viewers high quality programming," Yolanda Macias, EVP acquisitions, forecast, planning & digital sales, said in a statement.

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