British Film Institute Launches New VOD Service3 Oct, 2013 By: Chris Tribbey
The British Film Institute (BFI) has launched a new VOD service offering a mix of free and PPV content, including some day-and-date releases with some theatrical titles, including The Selfish Giant and The Epic of Everest.
The launch of the BFI Player coincides with the BFI London Film Festival.
“The launch of the BFI Player is a defining moment in the BFI’s 80-year history: It will unlock the past, present and future of British film and, most importantly, offers a new deal for U.K. audiences to get great films out to as many people as possible across the U.K.,” said BFI chairman Greg Dyke. “I’m really excited about the BFI Player’s potential. The BFI is pivotal to identifying great films and nurturing and giving a voice to great filmmakers in the U.K. and now offers a platform to take these stories out to whole new audiences.”
The player will be available in the U.K. beginning Oct. 9, and will have more than 1,000 items of content spread across seven channels: London Film Festival Presents, Backed by the BFI, Edwardian Britain, Gothic, Cult Cinema, Inside Film and Sight and Sound Selects.
“Audience behavior has shifted to embrace digital platforms; now the BFI Player gives us a foundation from which we can support a digital future for film lovers and bring the story of film to a truly national audience,” said Edward Humphrey, BFI’s director of digital. “The U.K. film industry leads the world in digital innovation and we hope the BFI Player will quickly become an essential element in the distribution models of tomorrow.”