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Avail-TVN Launches ViewNow Subscription VOD Service

18 Dec, 2012 By: Chris Tribbey

Digital media services company Avail-TVN has launched a new subscription VOD service dubbed ViewNow, with Verizon FiOS becoming the first pay-TV operator to host the offering.

Avail-TVN has signed on Sony Pictures, MGM and seven other content partners for the launch of the service, which includes “thousands of hours” of content. Pricing for the service has not been announced.

“Today's consumers have a number of choices for library movie services, and we're pleased to introduce a value-oriented, large library of movies for FiOS families with Avail-TVN's new ViewNow package,” said Terry Denson, VP of content strategy and acquisition for Verizon.

Content is available in both standard-definition and high-def, and videos are delivered in MPEG-2, MPEG-4 and a range of adaptive bitrate profiles “to allow for delivery to traditional set-top boxes as well as alternative viewing devices such as PCs, iOS devices such as iPhones and iPads, tablets and smartphones,” Avail-TVN said in a statement.

Along with streaming, the service includes download rights on a selection of titles.

“Launching a subscription movie service today has many facets: securing appropriate programming rights, provisioning files in multiple compression formats, managing a complex and changing set of business rules, integrating with a wide range of technology partners, and providing effective marketing and promotional tactics,” said Avail-TVN CEO Ramu Potarazu. “With ViewNow, Avail-TVN combines all of these disciplines and offers our service provider customers a flexible package of great movies with the managed services to support a compelling consumer offering.”

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