Aussie Website Offers Early Digital Access to ‘Breaking Bad’28 Aug, 2013 By: Erik Gruenwedel
EzyFlix.tv, which is also selling ‘Iron Man 3’ with Disney Digital Copy, gets early access to thwart piracy threat down under
In a move it claims is designed to negate the effects of piracy, Australian digital service EzyFlix.tv has begun selling access to final season episodes of “Breaking Bad,” in addition to Iron Man 3 from Walt Disney Studios Home Entertainment.
Iron Man 3, which hit Aussie retailers Aug. 28, is available for $24.99 (Australian) in standard-definition and $29.99 in HD, which includes Disney Digital Copy. The movie can also be rented for $5.99 in standard-definition, $6.99 in HD.
The third installment of the popular Marvel superhero franchise generated $36 million at the Aussie box office and $5 million in New Zealand.
The Robert Downey Jr. starrer streets Sept. 24 in the United States.
Separately, EzyFlix is offering consumers access to episodes of the final season of “Breaking Bad,” 24 hours after their broadcast in the United States. The full season costs $19.99, with previous episodes available for $2.99 each.
Amazon in the U.S. is selling weekly episodes of the final season for $1.99 after their broadcast.
A 2011 IPOS study found that a third of adult Australians admitted to participating in some form of movie theft via illegal downloads and burning to discs. The study ascertained that 92 million movies were pirated online within the 12-month period through the third quarter of 2010.
IPOS said that 45% of respondents in a survey who admitted accessing pirated movies said they would have paid to watch the movie if illegal channels didn’t exist.
“It’s clear that Australians are tired of not being able to access and own the movies and television shows, and the great majority don’t want to commit to long-term contracts or monthly subscription fees. Our aim is to bridge that gap so fans can quickly access and view fast-tracked episodes of their favorite TV programs or new-release films,” Craig White, CEO and co-founder of Access Digital Entertainment, the online retailer behind EzyFlix.tv, said in a statement.