American Airlines Expands On Demand Movies, TV Shows14 Sep, 2011 By: Erik Gruenwedel
The airline is working with Illinois-based Gogo offering 99-cent TV shows and $3.99 VOD movies through Oct. 15
American Airlines is working with Itasca, Ill.-based Gogo to expand transactional video-on-demand content and wireless connectivity on its flights.
The carrier said it would include Gogo Vision aboard about 400 flights by the end of 2012. American began offering Gogo’s video product in August 15 Boeing 767-200 aircraft.
Through Oct. 15, air travelers who purchase a repurposed TV program or movie will receive free Wi-Fi access on a later flight.
Gogo Vision features nearly 200 movies and TV shows from the major studios. Customers can sort titles by movie or TV, genre, length of feature and other categories. Trailers are available for viewing prior to renting. Movies and TV shows will remain accessible for viewing after the customer has landed — movies for 24 hours and TV shows for 72 hours. Unexpired rentals will be available for playback on the ground by using the same device and browser used on board.
“Initial customer feedback shows our Entertainment On Demand product is a hit with our customers, and we feel that it's a great example of how we continue to deliver products that our customers truly value,” said Rob Friedman, VP of marketing with American. “In addition to our expansion, we are thanking our customers for their loyalty by extending the free Internet and introductory entertainment pricing until Oct. 15.”
American services about 900 locations with more 9,000 daily flights to 145 countries.