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Adobe Enhances Flash Video, VOD Distribution

25 Jan, 2011 By: Erik Gruenwedel

Adobe Systems Inc. Jan. 25 said it signed an agreement with a Seattle-based company that affords media publishers enhanced security when distributing Flash-based transactional video-on-demand (VOD), subscription, electronic sellthrough and rental on PCs, mobile devices and pay-television.

Adobe said thePlatform’s mpx video management software gives content owners easier tools to deliver Flash-based premium video across multiple platforms. The top 10 video sites in the United States use Adobe Flash, making it the number one format (other than Apple’s QuickTime) for viewing video on the Web, according to comScore.

“The alliance with thePlatform … is consistent with our strategy of helping video professionals extend the Flash Platform and make the most of their premium content,” said Pritham Shetty, VP of video solutions at San Jose, Calif.-based Adobe.

Ian Blaine, CEO of thePlatform, said its software allows media companies to enforce content rights, business polices and monetization models, while making it appear seamless to consumers.

John Vartanian, chief technology officer with iN Demand, said the new tools would allow its pay-TV affiliates with a more secure streaming video delivery system. The company is a major distributor of Hollywood VOD movies to cable operators, including Time Warner Cable, Comcast, Cox and Bright House.

“The alliance of thePlatform and Adobe will result in a significant upgrade of the video management and distribution capabilities for our online video products,” Vartanian said, in a statement.

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