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Vizio Topped LCD Market in 2010

24 Feb, 2011 By: Erik Gruenwedel

Vizio in the fourth quarter and full-year 2010 maintained its market lead in sales of LCD flat-screen televisions, according to a new report.

IHS iSuppli research said the Irvine, Calif.-based consumer electronics manufacturer shipped 2.9 million LCD TVs in the fourth quarter, up nearly 79% from 1.6 million units in the third quarter.

The tally gave Vizio, which manufacturers its products in China, a 27.6% market share of unit shipments, up from 19.5% in the third quarter. Vizio’s lead over second-place Samsung expanded 7.4 percentage points in the fourth quarter, up from 2.1 percentage points in the third quarter.

For the year, Vizio’s market share topped 21% in 2010, up from 18.3% in 2009. Vizio’s lead expanded to 2.5 percentage points over South Korean rival Samsung, up from 1 point in 2009.

“Vizio’s market share gains in the domestic LCD TV market were driven by strong consumer demand for the company’s LED-backlit sets,” said Riddhi Patel, director of television systems for IHS. “Vizio has been able to offer sets with this advanced feature while maintaining competitive pricing.”

Patel said LED-backlit LCD TVs continue to resonate among consumers due to their thinner profile, superior picture, lower power consumption and reduced price.

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