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Wal-Mart Cuts Video Game Pricing

2 Dec, 2009 By: Erik Gruenwedel

Wal-Mart Stores Inc. through Dec. 24 is offering a $50 gift card with the purchase of a Nintendo Wii console, in addition to cutting video game prices upwards of 20% for the top 25 game titles.

The discounts come a week after the Bentonville, Ark.-based retail behemoth lowered the boom on new-release DVD movie prices to $10 and offered a Blu-ray Disc player for $78 on Black Friday.

Titles for the Wii include Mario & Sonic at the Winter Olympics; Lego Rock Band; The Beatles: Rock Band; WWE 2010; and MySims: Agents for $40 each.

Xbox 360 and PlayStation 3 titles include Tekken 6; Madden 2010; WWE 2010; Batman Arkham Asylum; Dragon Age: Origins; Left 4 Dead 2; Halo 3:ODST; and Uncharted 2 for $50 each.

"We have promised shoppers that through the holidays, even after last week, we would continue to offer real savings on items we know are on shoppers' minds," said Greg Hall, VP of media and services for Wal-Mart Entertainment. "Regardless of whether you have a PS3, Xbox or Wii, these savings will help anyone to build a gaming library with great new titles."

Overall game sales have fallen behind 13% year-to-date through October compared to the same period in 2008, according to The NPD Group.

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