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Viz Media Offers New Social Video Tool

29 Aug, 2012 By: Chris Tribbey

When anime distributor Viz Media debuts its 24-hour channel, Neon Alley, this fall, subscribers will be able to share real-time video status updates, thanks to a partnership with social media company Tout Industries.

Via webcam, users of the Tout application can shoot 15-second video clips that can be shared on Neon Alley websites, Tout.com, Twitter, Facebook and Pinterest, and via SMS and email. The channel itself will feature some of the clips.

The Tout application is available free for iPhone and Android smartphones.

“Our partnership with Viz Media leverages the creativity of anime fans to give them a fun and easy-to-use social tool to engage in two-way video communication with other fans and the Neon Alley channel,” said Tout CEO Michael Downing.

Neon Alley will be available on gaming systems for a launch price of $6.99 a month.

“Tout adds an entirely new layer to the Neon Alley experience by allowing fans a way to easily share video responses in real-time, as well as see what their fellow members think,” said Brian Ige, Viz Media VP of animation. “In addition to showcasing highlighted fan touts on the channel, Neon Alley will tout as well, delivering announcements from events, behind-the-scenes action from voiceover studios and more.”

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