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Starz Bows Video Game With ‘Da Vinci’s Demons’ Home Entertainment Release

3 Sep, 2013 By: Erik Gruenwedel

'The Apprentice' is available for Apple iOS platforms only

Starz Digital Media Sept. 3 bowed Da Vinci's Demons: The Apprentice, a new iPhone, iPad and iPod Touch video game that immerses players in a historical adventure featuring more than 50 puzzles.

Launch of The Apprentice coincides with the North American home video release of the hit Starz Original series Da Vinci's Demons: The Complete First Season, from Anchor Bay Home Entertainment.

The Apprentice app is available in the United States and Canada for $2.99 at the App Store on iPhone, iPad and iPod Touch. “The Complete First Season” DVD boxed set retails at Amazon for $27.99, which is 38% off SRP.

Set inside Da Vinci's studio in Florence, the "The Apprentice" player assumes the role of Leonardo's most promising pupil. As Da Vinci's apprentice, players are tasked with designing and building a series of complex inventions, such as a crossbow or diving helmet, for some of the city's most illustrious patrons — all of which are based off of actual Da Vinci inventions.

Using touch-screen controls and gestures, players can solve puzzles and assemble inventions using a variety of technologies of the time, including gears, belt transmissions, bellows, pneumatic pipes, lenses and mirrors. The machines will also have an explorative dimension as players investigate the devices to find secret compartments containing hidden items, esoteric codes scratched on the surface and switches that activate hidden functionality.

A walkthrough mission and hint system guides the player from basic mechanical principles through to an understanding of more sophisticated applications. As players advance, a trophy and scoring system will keep players hungry for their next discovery.

"Series creator David Goyer did such an incredible job weaving historical accuracies and Da Vinci's multitude of talents into the hit Starz Original series," said David Katz, VP of digital media at Starz Digital Media. "We see great opportunity extending the experience to iPhone, iPad and iPod Touch. Da Vinci's inventions always felt like a great jumping off point for a gaming experience and we can't wait for the fans to get their hands on this one."

Katz said that Da Vinci's Demons lends itself well to a game, and that iTunes was the perfect outlet. There currently aren’t any plans to extend the game beyond Apple.

“We were thinking of ways to super-charge this release, and we love iTunes,” Katz said. “They have a great variety of ways that people can get involved with the content, and we thought this would be a great opportunity for us. Fans of the show will really find a connection.”

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