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Sony Drops PS3 Price to $299

18 Aug, 2009 By: Chris Tribbey


Sony announced Aug. 18 that its PlayStation 3, long the priciest of the next-generation video game consoles and the only one to include a Blu-ray Disc player, will get a $100 price cut. A new 120GB slimmer version of the system will retail for $299 starting Sept. 1 in North America.

All PS3 systems currently at retail for $399 will also have an immediate price cut, starting Aug. 18. Several retailers are already advertising the new, slimmer PS3 system for $299, and Kmart is taking preorders for the system.

“I think it's great news for the industry,” said Anita Frazier, video game industry analyst with The NPD Group. “The industry has weathered five consecutive months where sales have been substantially below last year, and while last year was unique in how strong sales were in the front half of the year, it's still hard for the industry to be down month after month. This price drop will help boost the industry leading into the crucial back months of the year.”

The new slim PS3 will come with a vertical stand, a sync feature with Bravia HDTVs and updated 3.00 system software. Users will not be able to install other operating systems on the new model.

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