Report: More Americans Playing Video Games Than Going to the Movies20 May, 2009 By: Chris Tribbey
With recent box office successes all over the news, this may come as a surprise: More Americans are playing video games than going to the movies.
That’s according to a new report from research firm The NPD Group, which surveyed more than 11,000 consumers, and found nearly two out of three (63%) have played a video game in the past six months, but only half (53%) had gone out to the movies.
Granted, NPD notes, neither games or theatrical releases shine a light on music consumption (94%), and video games are benefiting from a wide variety of outlets, including mobile and social networks.
“As with video and music, sales of physical gaming products still account for the bulk of consumer spending on video games, but digital downloads and other delivery and game-play formats are also rising in popularity,” said Russ Crupnick, entertainment industry analyst for NPD.
The average gamer spent almost $40 a month on playing games, the report said, and one in three gamers purchased a game for a console or portable gaming system in the past year.
“Video games account for one-third of the average monthly consumer spending in the U.S. for core entertainment content, including music, video, games,” said Anita Frazier, video games industry analyst for NPD.
For more information about the report, “Entertainment Trends in America,” visit www.npd.com.