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PS3 Tops September Next-Gen Console Sales

19 Oct, 2009 By: Stephanie Prange

Spurred by a price cut, Sony’s PlayStation 3 for the first time topped monthly console hardware sales, according to data from The NPD Group.

The next-gen Sony system sold 491,800 units in September, boosted by a mid-August price cut to $299. Next-gen competitors Xbox 360 sold 352,600 units and Wii 462,800 units in September.

"Compared to last September, the PS3 was the big winner, more than doubling last year's sales,” said NPR analyst Anita Frazier. “This portrays a very strong consumer reaction to the price decrease as August and September both realized a lift of more than 70% over the prior month.”

Still, the Xbox 360 was no slouch in September.

"Across all categories, the Xbox 360 platform contributed the most to industry unit and dollar sales as sales of 360 hardware, software and accessories comprised 32% of the month's revenues,” Frazier said.

Overall game sales in September grew 1%.

"The industry managed a modest increase over September 2008 and generated the second bestselling September on record after 2007 when Halo 3 was released and sold more than 3 million copies that month," Frazier said. "On a unit sales basis, the industry was flat. The increase in revenues is driven by a rise in average retail prices in all categories with the exception of console hardware in which the average retail price decreased 8% from last September."

Hardware sales fell 6% in September 2009 from the same month in 2008. Software sales grew 5% in September 2009 from the same month the previous year.

Still, year-to-date game sales are behind 13% in 2009 compared to the same year-to-date sales period in 2008.

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