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Physical Game Sales Down in March

14 Apr, 2011 By: Billy Gil

After total U.S. video game sales rose in February versus the same month of 2010, they were down in March to $1.53 billion, from $1.58 billion in March 2010, a 4% loss, according to research firm The NPD Group.

Both hardware sales ($1.47 billion, down from $1.53 billion) and software sales ($790.9 million, down from $928.3 million) were down in March, compared with March 2010.

NPD stresses the numbers only reflect physical sales, not digital sales. NPD analyst Anita Frazier said the company’s recent analysis of the total consumer spend on video games in 2010 found that when sales of digital content were factored in, the total spend was at $15.9 billion — essentially flat (down less than 0.5%) when compared with 2009.

“While new physical sales of video game hardware, software and accessories are down 1% in the first quarter of 2011, the trends we’ve measured with regard to growth in digital formats like full game and add-on downloads, microtransactions, mobile apps and social network gaming will likely result in net industry growth when we release our full measure of the first-quarter consumer spend on games in June,” Frazier said.

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