Log in

NPD: Video Game Spending Flat in 2010

13 Jan, 2011 By: Erik Gruenwedel

Consumer spending on video games in 2010 remained relatively unchanged from 2009 — despite topping $10 billion in new physical game sales, according to yearend data from The NPD Group.

The Port Washington, N.Y.-based research firm said overall estimated consumer spending on games, including new physical video and PC games, used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content and mobile game apps, ranged from $15.4 billion to $15.6 billion. The estimates were down about 1% from yearend results in 2009.

Top 10 selling games in 2010, included Call of Duty: Black Ops (Activision); Madden NFL 11 (EA); Halo: Reach (Microsoft); New Super Mario Bros. (Nintendo); Red Dead Redemption (Take 2); Wii Fit Plus (Nintendo); Just Dance 2 (Ubisoft); Call of Duty: Modern Warfare 2 (Actvision); Assassins Creed: Brotherhood (Ubisoft); NBA 2K11 (Take 2).

December software sales for console, portable and PC-based games fell 5% to $2.58 billion from $2.67 billion during the previous year period.

Hardware sales in December fell 16% to $1.84 billion from $2.19 billion during the same period last year. Accessories increased 10% to $853 million from $778 million.

Top 10 selling games in December, included Call of Duty: Black Ops (Activision); Just Dance 2 (Ubisoft); World of Warcraft: Cataclysm (Activision); Assassins Creed: Brotherhood (Ubisoft); Donkey Kong Country Returns (Nintendo); Disney Epic Mickey (Disney); Madden NFL 11 (EA); Michael Jackson The Experience (Ubisoft); NBA 2K11 (Take 2); and Need for Speed: Hot Pursuit (EA).

The results compare with data released Jan. 6 by GameStop Corp., which reported record sales of more than $3 billion (including hardware, used games and gift cards) for the nine-week holiday period, ended Jan. 1.

“The dynamics of games content purchasing changed dramatically in 2010, with options ranging from the physical product to digital downloads on connected devices, as well as in-store digital kiosks,” said Anita Frazier, industry analyst with The NPD Group. “The increasing number of ways to acquire the content has allowed the industry to maintain total consumer spend on content as compared to 2009, and we should expect 2011 to be a growth year in the games industry as the consumer demand for gaming continues to evolve.”

Add Comment