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NPD: October Video Game Sales Up 5%

15 Nov, 2013 By: Erik Gruenwedel

The video game industry saw continued signs of life in October heading into this month’s launches of PlayStation 4 and Xbox One.

Total new game sales increased 5% to $791.1 million from the previous-year period, according to new data from The NPD Group. Software sales excluding new releases rose 12% to $482.5 million.

Grand Theft Auto V was the top-selling game for the second month in a row, selling just fewer than 1.1 million units, and representing 15% of total dollar sales.

Not surprisingly, hardware sales dropped 8% to $171.7 million in expectation of the PS4 and Xbox One — the former bowing Nov. 15 in North America. Accessories inched up 1% to $137 million.

The NPD Group’s Liam Callahan said the sales figures represent new physical retail sales of hardware, software and accessories, and account for roughly 50% of the total consumer spend on games. 

Callahan said that when combining used and rentals at $89 million, digital format sales, including full game and add-on content downloads, and social network game spending at $491 million, and the total game spend in October is just over $1.3 billion.

“This is the third month in a row where overall video game retail sales increased, while portable hardware sales minimized decreases in overall video game hardware sales,” he said.

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