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NPD: July Video Game Sales Drop 19%

15 Aug, 2013 By: Erik Gruenwedel

Sales of new video games in July fell 19% to $443 million from $549 million during the previous-year period, accord to industry data from The NPD Group.

Software sales excluding new physical releases tallied $210 million, down 19% from nearly $269 million last year. Accessories declined just 3% to $133,4 million.

Hardware sales plummeted 34% to less than $100 million, reflecting consumer interest for pending new generation consoles from Microsoft (Xbox One) and Sony (PlayStation 4).

Indeed, hardware sales were led by the Nintendo 3DS. Consoles were spearheaded by the Xbox 360, making it the leading console for thirty-one months in a row. The 3DS was the only hardware platform to show growth over last July.

“The last time a portable was the top selling hardware platform for three consecutive months occurred from October 2010 to December 2010 with the Nintendo DS,” said NPD industry analyst Liam Callahan, in a statement.

The top-three selling games in July included NCAA Football 14 (EA), Minecraft (Microsoft) and The Last of Us (Sony).

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