NPD Group: 82% of Kids Are Gamers3 Dec, 2009 By: Chris Tribbey
The NPD Group’s latest study has 55.7 million, or 82%, of all American kids ages 2-17 playing video games, 12.4 million of those in the 9-11 age group.
American kids are averaging 10.6 hours of game play per week, though the older they are, the less time per week they play, NPD reported.
“The decline in teen usage of video games is likely due to diversifying, maturing interests, which translates into stiffer competition for their mind and wallet share,” said Anita Frazier, industry analyst for The NPD Group. “In addition to competition from other areas of the entertainment space, more school work, activities, and parent-imposed time limits on gaming are factors which the data suggests may be contributing to this dip in older teen engagement.”
Kids aren’t limiting themselves to just one gaming system either: On average, they’re playing their games on 2.5 systems. More than half of the kids are playing online.