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NPD: ‘Grand Theft Auto’ Spurs September Video Game Sales

17 Oct, 2013 By: Erik Gruenwedel

Early sales of new video games — notably Grand Theft Auto V — helped send September video game sales up 27% to more than $1 billion compared to the prior-year period, according to new data from The NPD Group.

Total software sales jumped 40% to $768.6 million from $547.4 million last year, while console and portable software revenue burgeoned 52% to $754.3 million from $497.5 million.

Gaming accessories inched up 2% to $142.3 million, while hardware sales lagged 13% to $183.2 million as gamers and consumers await the arrival of the new Xbox One from Microsoft and Sony’s PlayStation 4 in the fourth quarter.

Other top-selling titles included Electronic Arts’ Madden NFL 25, NBA 2K14 (Take 2), Diablo III (Activision), and FIFA 14 (EA), among others.

When taking into account a preliminary estimate for other physical format sales in September — such as used and rentals at $196 million — estimates for digital format sales, including full-game and add-on content downloads such as micro-transactions, subscriptions, and mobile apps, and social network gaming at $645 million, NPD said the total consumer spend in September was just under $1.9 billion.

“The launch of Grand Theft Auto V was a much needed shot in the arm for the industry,” said The NPD Group’s Liam Callahan, adding that the Take 2 Interactive title was the highest grossing new release game since NPD began tracking gaming in 1995.


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