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NPD: Digital Game Purchases Up

27 May, 2010 By: Chris Tribbey

Gamers this year are spending 13 hours a week playing, up from 12.3 hours in 2009, according to a report from The NPD Group.

Additionally, 17% of games this year were bought digitally, up slightly from 16% in 2009, with PC gamers purchasing games digitally 30% of the time over the past three months, even though they account for only 11% of the gaming population.

The “extreme gamers” segment of the population spent a whopping 48.5 hours playing each week. Console gamers increased their playing time by 9% while PC gamers spent 6% more hours playing. Mobile gaming declined 16%.

“With these kinds of shifts in the composition of the gaming consumer and changes in gaming behavior, it’s clear that the need to understand gamers and their purchase patterns remains critical information to those that develop, market and sell games,” said Anita Frazier, gaming industry analyst for The NPD Group.

The average age of gamers increased slightly from 2009, from 31 years old to 32.

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