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NPD: August Video Game Sales Up First Time in 21 Months

16 Sep, 2013 By: Erik Gruenwedel

Hardware sales plummeted 40% as consumers await new systems from PlayStation and Xbox

A new edition from NFL coaching legend John Madden, the launch of Disney Infinity and other high-profile games contributed to the video game industry in August posting its first monthly sales increase in 21 months, according to The NPD Group.

Sales of new releases increased 23% to $293 million, while total software sales increased 21% to $305 million.

Top-selling 10 new physical releases (in order) included Madden NFL 25 (Electronic Arts), Saints Row IV (Deep Silver), Disney Infinity (Disney Interactive Studios), Tom Clancy’s Splinter Cell: Blacklist (Ubisoft), Minecraft (Microsoft), Mario & Luigi: Dream Team (Nintendo), NCAA Football 14 (EA), Payday 2 (505 Games), Final Fantasy XIV Online: A Realm Reborn (Square Enix) and Pikmin 3 (Nintendo).

“Collectively, August launches made up an astounding 58% of overall dollar sales for the month and 41% of units sales, which compared to 24% of dollar sales and 15% of unit sales in August 2012,” NPD game analyst Liam Callahan said in a statement. “Due to a greater percentage of sales stemming from newer games at full price and higher-priced collector's editions, overall software average pricing grew by 25%.”

Meanwhile, hardware sales fell 40% to $90.8 million, as consumers await new system launches from PlayStation and Xbox beginning next month. Accessories increased 7% to nearly $137 million.

“Nintendo’s 3DS continued to outsell other hardware platforms for the fourth month straight. The Xbox 360 was the top-selling console for the month, which was the 32nd consecutive month it has led console sales,” Callahan said.

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