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NPD: 2012 Video Game Sales Drop 22%

10 Jan, 2013 By: Erik Gruenwedel

Sales of new video games and consoles in 2012 fell 22% to $13.26 billion, compared with $16.99 billion in 2011, according to new data from The NPD Group.

For the five-week winter holiday period (Nov. 25, 2012, to Dec. 29, 2012), revenue topped $3.2 billion, down 22% from $4.1 billion in sales during the same period in 2011.

The gaming industry in 2012 saw declines in all categories, including hardware, down 27% to $4 billion; software, down 23% to $6.7 billion; and accessories, down 8% to $2.5 billion. Software sales for the year, which included PC games, dropped 22% to $7 billion from $9.1 billion in 2011.

During the winter holidays, software sales dropped 27% to $1.58 billion; hardware revenue declined 20% to $1 billion and accessories fell 14% to $603 million.

“These December sales figures represent new physical retail sales of hardware, software and accessories, which account for roughly 50% of the total consumer spend on games,” NPD analyst Liam Callahan said in a statement.

Callahan said December used game sales and rentals reached $217 million, while estimates for digital format sales, including full-game and add-on content downloads, including micro-transactions, subscriptions and mobile apps reached $765 million.

Top 10-selling games during the winter holidays in physical and PC were, in order Call of Duty: Black Ops II (Activision), Just Dance 4 (Ubisoft), Halo 4 (Microsoft), Assassin's Creed III (Ubisoft), Madden NFL 13 (Electronic Arts), Far Cry 3 (Ubisoft), NBA 2K13 (Take 2), Skylander Giants (Activision), New Super Mario Bros. 2 (Nintendo), and FIFA Soccer 13 (EA).

For the year, the top titles in order were Call of Duty: Black Ops II (Activision), Madden NFL 13 (Electronic Arts), Halo 4 (Microsoft), Assassin's Creed III (Ubisoft), Just Dance 4 (Ubisoft), NBA 2K13 (Take 2), Borderlands 2 (Take 2), Call of Duty: Modern Warfare 3 (Activision), Lego Batman 2: DC Super Heroes (Warner Bros. Interactive), and FIFA Soccer 13 (EA).

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