GameStop Launches Women’s Health Sub-Site20 May, 2009 By: Billy Gil
Video game retailer GameStop has teamed with the National Women’s Health Resource Center and celebrities Marg Helgenberger (“CSI”), Cote de Pablo (“NCIS”) and Ana Ortiz (“Ugly Betty”) to launch a sub-site off its own Web site promoting women’s health.
The site, at www.gamestop.com/fitatanyage, is meant to encourage women to engage in a health and fitness routine. The site includes fitness tips specific to age groups, provided by the women’s center, as well as a listing of health screenings, immunizations and questions women should ask their physicians, all organized by age.
“Lack of time is one of the biggest obstacles to working out,” said Chris Olivera, GameStop’s VP of corporate communications/public affairs. “GameStop wants to help women find easy solutions to achieve health and fitness by using video game products such as EA Sport Active.”
Olivera also cited the Wii Fit as a tool women can use to incorporate video games into their fitness routine. GameStop cites data from the American Association for the Advancement of Science that says women now represent 40% of the gaming community.
Actresses Michelle Trachtenberg (“Gossip Girl,” in her 20s) and Virginia Madsen (Sideways, in her 40s) also are among the actresses who share their stories via specific age group.