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Games Down 26% in July

11 Aug, 2011 By: Billy Gil

Total U.S. video game sales were down 26% in July versus July 2010, according to data from The NPD Group.

In dollars, sales dropped to $707.7 million from $961.3 million. Hardware sales were down 20%, while software sales were down 17%.

“There is no getting around the fact that video game sales in the new physical retail channel suffered its lowest month since October 2006,” said NPD analyst Anita Frazier. “Despite the very rough month, new physical retail sales are down just 4% year-to-date and based on seasonality trends observed over the last 10 years, which have been remarkably stable year-in, year-out.

“Industry sales in this particular channel are poised to land in the flat to -2% range once the total year is completed,” she added.

The top games for the month were NCAA Football 12 (Xbox 360, PS3, from publisher Electronic Arts), followed by the game of Cars 2 (Nintendo DS and Wii, 360, PS3, PC, from publisher Disney Interactive Studios) and Call of Duty: Black Ops (360, PS3, Nintendo DS and Wii, PC, from publisher Acitivision Blizzard).

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