By Chris Tribbey | Posted: 09 Mar 2009
Another player has joined the burgeoning entertainment kiosk market: GameFly.
The online video game rental company is quietly testing video game rental kiosks at university campuses, with games available from Nintendo’s Wii, Sony’s PlayStation 3, and Microsoft’s Xbox 360.
A GameFly spokeswoman said the company was testing the program to see how it went, before deciding whether to expand outside of universities.
“Currently the GameFly G-Box is a pilot program that we are testing out on select college campuses,” she said. “We have no set future plans for the program until we know how the pilot performs.”
Todd Greenwald, a video game analyst at Signal Hill, said the GameFly tests are intriguing because of the low, per-day rental price ($2.50 for an Xbox 360 or PS3 game; $2 for a Wii game).
“From the gamer’s perspective, it’s a pretty good deal,” he said. “Compared to the $8-$10 they would spend to rent it for a week from Blockbuster, or the $50 at retail.
“Publishers won’t be happy about it. They probably won’t see a dime of that money.”