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GameFly Expands Video Game Rental Streaming

21 Aug, 2015 By: Erik Gruenwedel

GameFly, which has long emulated Netflix’s by-mail disc rental roots in the video game industry, is now following in the subscription streaming pioneer’s footsteps as well.

GameFly Streaming, which originally launched as an app exclusively on Amazon Fire TV, is expanding to Samsung smart televisions in the United States, Canada and select European countries.

Priced starting at $7 a month, the service offers subscribers access to theme-based bundles of seven games (Dirt 3, Batman: Arkham Origins, Grid, Darksiders, Red Faction, etc.) that can be controlled by the TV remote and related controls from Logitech and Xbox. A more expensive $10 bundle offers 16 games per month — both plans billed to a sub’s Amazon or Samsung account.

Notably, despite a burgeoning over-the-top video market, video game streaming remains largely a non-entity. Cloud-based OnLive earlier this year announced it was ceasing operations and selling select assets to Sony Computer Entertainment. PlayStation Now remains an upstart streaming service.

GameFly last year bowed movie disc rentals, which are delivered from distribution centers in Los Angeles, Kansas City, Mo., Pittsburgh, Seattle, and Tampa, Fla.


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